Description:

Industrial Tourism is a concept of leisure born because of the curiosity of visitors to get to know the background of the culture of work. From learning how cheese is made, or how to build an airplane, or be shaken by the emotion of going down to the depths of a mine or tasting a good example of tinned-food in an authentic tinned-food factory. There are endless possibilities!!

Ports and fish markets are the essence of seaside towns and the origin of many territories which have developed exponentially form a small fishing port in the 1960s.

As they represent the seaside towns and because of their identity as a destination, town or community by themselves, visitors are eager to visit those places. A programme of visits has been properly developed, in its internal organization as well as image and presentation so that it can reach an adecuate implementation.

Contents:

Unit 1: Industrial tourism: Good practices / Industrial Tourism legislation.

Unit 2: What´s the point in showing my company?

Unit 3: inconvenients? What sort of public would I want to attract or can I attract?

Unit 4: Starting-up, reception and farewell of the tourists.

Unit 5: How to train your staff to lead visits for tourists.

Unit 6: Speech preparation (Story Telling). Identify the appropriate message according to the corporative image and philosophy. How to address audiences.

Unit 7: Image and communication. Successful cases nationally and internationally.

Unit 8: Individual Consultancy: advising, design and creating of a route around the facilities and respecting the production process.

Unit 9: Audit: Design of customer satisfaction surveys; Check-list, Tools for improvement and follow-up

Aimed at:

Executives, CEOs, Managers, technicians, Marketing department, foremen, Local Development Groups, Coastal Action Groups.

Objectives:

• To turn tourists into potential clients.
• To improve the tourist loyalty so that they become ambassadors of the brand.
• To promote innovation and competitiveness in the SMB in the area.
• To increase and get more benefit from the visits organized by the company.
• To conceptualize, design and develop a project to help companies to organize visits.