Description:

An intense discussion about how to create bonds between the cultural, economic and tourism sector in order to create business opportunitites with the local population and mainly the fishing sector has been running lately.

 The fishing sector is experimenting a big development towards new ways of management, commercialization and diversification. New business models have been suggested by the UE as a key for the future of this sector. Those models focus on the sustainability of the sector, taking care of the environment, valuing the culture and tradition, and giving a new importance to the traditional fishing sector by including tourism.

Contents:

Unit 1: Natural resources. Types of resources.

Unit 2: Analysis of destinations.

Unit 3: Maritime  and Seafaring Culture. What is Seafaring Tourism? Benefits.

Unit 4: Activities: how to design visits and routes. Creation of touristic packages.

Unit 5: Seafaring Tourism Offer. Legislation and safety rules.

Unit 6: How to turn an idea into an economic opportunity.

Aimed at:

Graduates, enterpreneurs of the fishing and social sector; managers, professionals of the fishing sector such us seafood collectors, vernacles collectors, sailors, or fishermen. Tour guides and other professionals of tourism.

medioambiente Those people who do activities related to the extraction of seafood in natural areas using the correct arts and performing the adecuate operations, respecting the legislation of safety and environmental protection.

Objectives:

• To boost the diversification of the fishing sector and the economy of the territory.
• To bond the tourism and fishing sectors, adding value to the work done by the professionals working in the sea.
• To conceptualize, design and develop a project for the companies of the sector, or even the seafood collectors, vernacles collectors or fishermen to organize visits.

Description:

Industrial Tourism is a concept of leisure born because of the curiosity of visitors to get to know the background of the culture of work. From learning how cheese is made, or how to build an airplane, or be shaken by the emotion of going down to the depths of a mine or tasting a good example of tinned-food in an authentic tinned-food factory. There are endless possibilities!!

Ports and fish markets are the essence of seaside towns and the origin of many territories which have developed exponentially form a small fishing port in the 1960s.

As they represent the seaside towns and because of their identity as a destination, town or community by themselves, visitors are eager to visit those places. A programme of visits has been properly developed, in its internal organization as well as image and presentation so that it can reach an adecuate implementation.

Contents:

Unit 1: Industrial tourism: Good practices / Industrial Tourism legislation.

Unit 2: What´s the point in showing my company?

Unit 3: inconvenients? What sort of public would I want to attract or can I attract?

Unit 4: Starting-up, reception and farewell of the tourists.

Unit 5: How to train your staff to lead visits for tourists.

Unit 6: Speech preparation (Story Telling). Identify the appropriate message according to the corporative image and philosophy. How to address audiences.

Unit 7: Image and communication. Successful cases nationally and internationally.

Unit 8: Individual Consultancy: advising, design and creating of a route around the facilities and respecting the production process.

Unit 9: Audit: Design of customer satisfaction surveys; Check-list, Tools for improvement and follow-up

Aimed at:

Executives, CEOs, Managers, technicians, Marketing department, foremen, Local Development Groups, Coastal Action Groups.

Objectives:

• To turn tourists into potential clients.
• To improve the tourist loyalty so that they become ambassadors of the brand.
• To promote innovation and competitiveness in the SMB in the area.
• To increase and get more benefit from the visits organized by the company.
• To conceptualize, design and develop a project to help companies to organize visits.