I’m a local

Description of the project: I´m a local

Market place aiming at giving visibility and voice to industries, companies, small producers and tour guides by connecting them with travellers all around the world!

It is the first online platform serving as a display to small producers, crafters and companies where they can commercialise experiences.

It is an online service born to meet the new needs which appereared among the different actors of the sector: on the one side, companies, local initiatives, crafters, tour guides and local producers who offer activities related to tourism and who aim at a good positioning, at making themselves known and increasing their sales. And on the other side, tourists, who want to know the destinations from a different point of view.

Project co-funded by Ponle Cara al Turismo and a Crowdfunding campaign by Youdoido.org
Promoted by Ponle Cara al Turismo
Technical assistance:  Ponle Cara al Turismo /A2Laboratorio de Ideas / Inglés|Vigo

Challenge:

Both companies and tour guides offer their services on the platform where they can publish their adverts. Tourists can book those services during their stay in the destination, getting by doing so the possibility to connect with locals, to visit companies and local initiatives lead by a tour guide or even with a local.

The main objective is to meet a need through the platform, giving visibility and voice to small producers and companies which can be visited by a tourist which is increasingly aware of the footprint left in the destination, and who is really interested in getting to now more about local economy, the towns and the products offered.

I´m a LOCAL is a collaborative project which helps those sectors which are unknown to most of the tourists when travelling to a destination. That is why it is neccessary to keep a balance in each of the experiences, always looking for the implication of the traveller aware of the footprint, and to increase the travellers´sensitivity about the consumption of local products.

Our work:

Ponle Cara al Turismo has developed all the phases of the project, including the coordination, management and commercialization of the experiences.

Specifically we did the following:

• International search of resources: factories, industries, small producers, local initiatives , tour guides, locals.
• Design and planning of the monthly activities.
• Community manager, social network, I´m a local posts, local guide, communication, press and media.
• Launch of the brand, field work and research.
• Reports, bilateral meetings, design of touristic itineraries, training in Industrial Tourism offered to factories, industries and small producers.

+info : info@imalocal.es  /  http://www.imalocal.es