Project description:  MariCarme, Atlantic Woman.

“MariCarme, Atlantic Woman, a story of bravery, self-improvement and territory” is a project promoted by PONLE CARA AL TURISMO, with the collaboration of the Association of Executive Women from Galicia (Asociación de Mujeres Ejecutivas de Galicia), and DIPUTACIÓN DE PONTEVEDRA.

This project comes up from the need to value the work done by Galician women, specifically the shellfish catchers.

This touristic tale reads the story of MariCarme, an atlantic woman who is a shellfish catcher with super powers.

This book is about seafaring tourism and women effort, genuineness and empowerment but also about the identity of a destination, the sustaintability of a territory and mostly, about EQUALITY.

Equality is an issue which goes beyond educational systems. If we actually aim at educating in a real and effective equality, we must ensure and promote it from the whole society (tourism, economy, education, fishing sector, etc.)

Women, at an international level, play an outstanding role in those territories where fishing and acquaculture activities flourish. They contribute, in an essential way, to the generation of wealth and employment, to the conservation of marine and fresh water ecosystems, and to the preservation of population in rural and coastal areas, since they are the main actors in activities such as the transformation and commercialisation of fishing products.

Despite that, their work has not been recognized throughout history, and women have been facing problems when it comes to professional training, workplace risks or the difficulty in accessing those resources and activities which have been traditionally performed by men.

The pillars of the strategy of blue growth, in which women play an especial role, are many, such as favouring the preservation of resources, their biodiversity, innovation, competitiveness, the development of efficient value chains and, finally, the improvement of the livelihood of the fishing communities.

How can we get to know a destination?

From PCAT, we strongly believe that the best way to get to know a territory is through the stories told by its local population, which move us and turn any traveller into an enthusiastic ambassador of the town, city or region.

We understand tourism as the driving force of Spanish economy, which serves as a tool for the  territory revitalization, by creating employment and helping to raise awareness, educate in values and to make them have a possitive direct effect on the local economy.

“MariCarme” is our Carmiña´s sister, and she is the main character of this adventure about local economy, social innovation and women empowerment.

Seafaring tourism is a great resource to help value the people who work in the sea, their work culture and the industrial, archeological and historial heritage of our community. It also creates synergies between the industrial fabric and the tourism sector.

Project funded by: Ponle Cara al Turismo

Collaborate: Asociación de Mujeres Ejecutivas de Galicia and Diputación de Pontevedra

Technical Assistance: Ponle Cara al Turismo & Diputación de Pontevedra

Challenge:

To value the story of those women working in fishing-related activities, in particular, in shellfishing, and to create synergies between the different actors of tourism sector and education, dealing with such an important topic as equality between men and women working in the same industry.

This tale about territory tries to present the work of those women to schools and tourism information offices in a much more didactic way, drawing attention to their work, customs and traditions, and recognizing the worth of the hard work done by those galician women.

It offers the possibility of getting to know the story of a sector and women who are able to work, take care of the sea, its resources, their family and children while risking their lives along the Galician coastline.

Our Work:

Ponle Cara al Turismo developed the technical part of this project in 2018, aiming at promoting, raising awareness, spreading and revitalizing equality and territory as well as social innovation, education, and the sector of commercial fishing from a closer and more local point of view. It is offered as a tale based on true events which is told by the daughter of a woman who is a shellfish catcher from a town in the coastline of Galicia.

The tale was firstly distributed to the main tourism information offices belonging to the Rias Baixas area in Pontevedra, the Tourism Information Office in Vigo, the “reading area” of the Vigo City Council, which is located in Samil, and then, to the Tourism Information Office of Playa América, in Nigrán.

It will be distributed within the course 2018-2019 among the most important schools, and Social foundations in Vigo with students or members aged 7-12.

It is the fist territorial tale based on true events, for travelling children who are visiting the coast of Galicia with their families.

Specifically we did the following:

• Arranging meetings with collaborating entities.
• Creativity and design of drafts.
• Spreading in social networks and digital media.
• Writing in Galician, illustrating and layout of the book.
• Reporting, field work and research.
• Creating the official merchandising accompaning the tale: seafaring stickers, magnets and t-shirts.
• Distribution of the tales in Tourism Information Offices, schools and highschools.

Would you like to implement any visibility or marketing action in your territory? Count on us!

+info: info@ponlecaraalturismo.com 0034 652907952

Description of the project: I´m a local

Market place aiming at giving visibility and voice to industries, companies, small producers and tour guides by connecting them with travellers all around the world!

It is the first online platform serving as a display to small producers, crafters and companies where they can commercialise experiences.

It is an online service born to meet the new needs which appereared among the different actors of the sector: on the one side, companies, local initiatives, crafters, tour guides and local producers who offer activities related to tourism and who aim at a good positioning, at making themselves known and increasing their sales. And on the other side, tourists, who want to know the destinations from a different point of view.

Project co-funded by Ponle Cara al Turismo and a Crowdfunding campaign by Youdoido.org
Promoted by Ponle Cara al Turismo
Technical assistance:  Ponle Cara al Turismo /A2Laboratorio de Ideas / Inglés|Vigo

Challenge:

Both companies and tour guides offer their services on the platform where they can publish their adverts. Tourists can book those services during their stay in the destination, getting by doing so the possibility to connect with locals, to visit companies and local initiatives lead by a tour guide or even with a local.

The main objective is to meet a need through the platform, giving visibility and voice to small producers and companies which can be visited by a tourist which is increasingly aware of the footprint left in the destination, and who is really interested in getting to now more about local economy, the towns and the products offered.

I´m a LOCAL is a collaborative project which helps those sectors which are unknown to most of the tourists when travelling to a destination. That is why it is neccessary to keep a balance in each of the experiences, always looking for the implication of the traveller aware of the footprint, and to increase the travellers´sensitivity about the consumption of local products.

Our work:

Ponle Cara al Turismo has developed all the phases of the project, including the coordination, management and commercialization of the experiences.

Specifically we did the following:

• International search of resources: factories, industries, small producers, local initiatives , tour guides, locals.
• Design and planning of the monthly activities.
• Community manager, social network, I´m a local posts, local guide, communication, press and media.
• Launch of the brand, field work and research.
• Reports, bilateral meetings, design of touristic itineraries, training in Industrial Tourism offered to factories, industries and small producers.

+info : info@imalocal.es  /  http://www.imalocal.es

Description of the project: The tinned-food sector route

This project is based in such an outstanding sector in the Galician Region as the tinned-food industry is.

This industry is made up of tens of companies, launching hundreds of high-quality products and employing thousands of workers in our region.

In order to offer a figure which may be illustrative enough, we will just remind that 50% of the tinned-food companies of Spain are based in Galicia, which employ 80% of the workers of the sector, being in several cases multi-national firms leading the sector in the world.

This route belongs to the so-called Industrial Tourism, being a true opportunity to develop a touristic activity in areas which are not traditionally linked to tourism, but at the same time, it serves as a way of offering a complimentary high-quality offer, and of removing the seasonal effects of the sector in those areas where tourism has already been consolidated.

This route belongs to a type of tourism based in experiences, which is also called Maritime Tourism. The activity is developed by professionals of the sea who receive a remuneration, and it is orientated to value and promote the activities and products of the marine environment, as well as their costumes, traditions, heritage and culture so it goes beyond the pure extractive or commercial activity.

Project funded by Diputación de la Coruña
Promoted by  Diputación de la Coruña
Technical assistance:  Ponle Cara al Turismo / Occidente

Challenge:

Our Tinned-food route becomes a unique enriching experience from many different points of view as it allows travellers to visit a tinned-food factory and get to know the manufacturing process, to visit auxiliary companies as the shipyards, to get information kept by the different museums dedicated to the sea that we are lucky to have, to enjoy the great beauty of the scenery, the incredible facilities and the magical coastline, to find out about the stories of the pioneers, and their achievements and anecdotes, and also to taste and buy the top-quality products.

Our work:

Ponle Cara al Turismo developed the different phases of the project, including coordinating, management and commercialization of experiences.

Specifically we did the following:

• Tour guides.
• Booking management.
• Search of resources.
• Organization of the product.
• Creation of itineraries and package tours.
• Coordination of factories and fishing companies.
• Training on Industrial Tourism for Tour Guides and companies.
• Research of different channels of distribution: travel agencies, tour operators, both national and internationally.

+info:  info@ponlecaraalturismo.com  0034 652 90 79 52 / http://www.larutaconservera.es

Description of the project: The Food Route

Santa Comba is not a town traditionally dedicated to tourism, in fact its population lives on ranching mainly, and all the jobs derived from that, as well as the nightlife in several streets downtown. Industrial Tourism as a resource is ideal to value the area taking into account those alternatives which can be offered to visitors.

Our food route is a project of Industrial Tourism in Santa Comba.

We move national and international tourists closer to local population and natives, through their business initiatives, factories or cooperatives, by visiting their facilities and getting to know first-hand the manufacturing process of their products, while we talk directly with them, getting a unique tourist experience.

The economy of this area has always been linked to agriculture. In the 18th century, 90% of the neighbours were farmers, and great number of mule drivers who used to transport corn and wheat to Santiago and other places. Mule drivers also carried fish, coal, salt and other products from the coastline.

The characterization of a destination consists on the elaboration of a previous diagnosis of the territory, which helps to identify the industrial, heritage and cultural resources which can inspire to develop a tour with an industrial perspective.

Project funded by Santa Comba City Council.
Promoted by Ponle Cara al Turismo and Santa Comba City Council.
Technical assistance:  Ponle Cara al Turismo / Occidente.

Challenge:

This initiative aims at the self-management of the project and the reach of enough economic resources for the companies to continue working on their own, by increasing their sales, making their positioning better, and getting the loyalty of the clients who know the brand first-hand through the visits of Industrial Tourism.

The route allows you to visit a cattle farm, an antique bakery where bread continues being made in a traditional way, a cheese factory, crafters, painters, smiths, or a fizzy-drink factory where the secret of the bubles will be revealed. We will taste the flavour of Santa Comba through different wines in any of the several catering places and we will have a photo shoot in one of the most stunning waterfalls in Galicia.

Visitors will met not only manufacturing processes of engineering or architecture solutions, but also historical periods and the people who made and have made all these possible.

Our work:

Ponle Cara al Turismo developed the technical part of the project, managed and lead the route as qualified tour guides specialised in Industrial Tourism.

Specifically we did the following:

• Tour Guides
• Booking management
• Search of resources
• Collection and classification of resources and data
• Product organization
• Launching, research and field work.
• Diagnostic analysis of reality
• Creation of itineraries and package tours
• Coordination of the factories and fishing companies
• Empresas Training on Industrial Tourism for Tour Guides and companies
• Search of distribution channels: travel agencies, national and international tour operators

+info : info@ponlecaraalturismo.com  0034 652 90 79 52 / https://es-es.facebook.com/LARUTAALIMENTARIA/

Description of the project: Vigo Pesqueiro

“Vigo Pesqueiro” is a project promoted by FUNDAMAR, in collaboration with The City Council of Vigo and its Tourism Department, where Ponle Cara al Turismo has been a member of the team, assuming the task of being the technical assistance.

This project is born as a result of the evolution of the new technologies in the tourism sector, understood as new touristic and economical opportunities as an alternative to local development.

One of such trends is Industrial Tourism, which is characterised by the interest shown by visitors to get to know the production process of the products, getting involved in the community and finding out about the economy first-hand, which turns them into enthusiastic ambassadors of the destination.

Industrial Tourism is a great resource to give value to industrial, archaeological or historial heritage and a city or metropolitan area, as well as to create synergy between all the actors of the business net in the area and the tourism ones.

The great tradition and incredible technology of a leading sector in Europe is emphasized, at the same time as the historical references and its working and economic potential, which will get positive rewards to the local population.

Project co-funded by  Diputación de Pontevedra and Vigo City Council.
Promoted by FUNDAMAR, Foundation for the fishing and seafood industries.
Technical Assistance:  Ponle Cara al Turismo / Occidente.

This project belongs to Fundamar Foundation, which has ownership and currently manages it.

Challenge:

To value the business network having fishing and seafood collection as a basis, in order to create synergies with the tourism industry, giving visibility to several actors such as the companies, the fish market, fishing resources as the port, the auctions, the shipyards, the Investigation and Development Centre, the School of Electronics and Transmissions of the Army, as well as the human resources as the net knitters, fishermen, seafood collectors, their costumes and traditions.

An industrial tour is proposed to value the historial and industrial heritage of both the city of Vigo and its fishing sector.

It offers the chance to know the history of that sector, of the city itself and the man and women who were able to work and risk their lives in the seas all around the world.

Our work:

Ponle Cara al Turismo developed the technical aspects of this projects throughout 2016. Offered by the Foundation Fundamar, and the cooperative of shipowners of Vigo, it has been considered one of the most expected routes of the city, as it promotes and dynamizes the extractive fishing from a closer local point of view.

Specifically we did the following:

• Launch of Territorial Brand.
• Organization of informative and bilateral meetings.
• Design and planning of the monthly activities.
• Reporting, field work and research.
• Design of touristic itineraries. Training on Industrial Tourism for Tourism Technicians.
• Organizacion of the 1st Congress of Industrial Tourism in Galicia and Northern Portugal.
• Search of touristic and business resources in the fishing and seafood sector.
• Community manager, social networks, posts, tour guide, communication, press and media.
• Training on the UNE 302001 and ISO 13810 of Industrial Tourism for companies and institutions.